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It’s A Sign: Hats & Horoscopes 2023


It’s a new year and I have one question: Are the stars aligned for milliners and hat lovers in 2023? The American Federation of Astrologers have found that a staggering 70 million Americans read their daily horoscopes, and YouGovAmerica polls reported 27% of Americans believe that astrology influences their lives in one way or another. Science says, “No thanks,” but mindsets and how people think impact any business. Skeptics, stand down; and stargazers, let’s get into it.

Below you’ll find celebs, traits, and millinery musings that fall under each zodiac sign.

Sign: Aries (March 21 – April 19)
Celebs: Sarah Jessica Parker, Elton John, Lady Gaga, Pharrell Williams, Bette Davis
Traits: Direct, passionate, headstrong

The spring equinox, March 21st, is the beginning of the new zodiacal year and that is why Aries is the first sign of the zodiac. As such, Aries is the leader of the pack and a natural trendsetter. Aries is a hat lover, through and through. They are a milliner’s dream to work with, so make them go gaga with experimental and quirky designs.

Sign: Taurus (April 20 – May 20)
Celebs: Queen Elizabeth II, Shirley MacLaine, Audrey Hepburn
Traits: Practical, pragmatic, dedicated

The dream for any Taurus is formal meets comfort. Taurus values 100% natural fibers. Give them cotton, give them wool, and give them silk, but Heavens to Betsy, stay away from synthetics. Taurus loves a hat when met with tradition, but it can be a tough sell.

Sign: Gemini (May 21 – June 20)
Celebs: John F Kennedy, Marilyn Monroe, Naomi Campbell
Traits: Quick-witted, amicable, indecisive
Gemini is playful, and they have a vivacious wardrobe, but there’s just one thing to remember – Gemini is ruled by Mercury. And mercury is in retrograde for millinery with this sign. To turn it around, create colorful hats with sartorial splendor.
Curious to see the dates when Mercury is in retrograde this year? Please find here:
  • Dec 28, 2022 – Jan 18, 2023
  • April 21 – May 14
  • Aug 23 – Sept 14
  • Dec 13 – Jan 1, 2024

Sign: Cancer (June 21 – July 22)
Celebs: Solange Knowles, Farrah Fawcett, Princess Diana, Natalie Wood
Traits: Loyal, protective, intuitive
Cancer is an it girl. With an intuitive nature, Cancer is a doyenne of fashion and a supporter of the arts. Responsive to hats? Yes, but make sure it’s on trend. Living for handmade crafts? Yes, yes, yes.  

Sign: Leo (July 23 – August 22)
Celebs: Jennifer Lopez, Madonna, Lucille Ball, Coco Chanel
Traits: Confident, extravagant, ambitious

Leo is bold and a lover of designer fashion. Fancy French labels? You caught us. Leo is willing to wear a hat if it makes them stand out from the crowd. As a milliner, you better get to work. Leo needs your millinery to be eye-catching, well-made, and luxe.

Sign: Virgo (August 23 – September 22)
Celebs: Beyonce, Zendaya, Billy Porter, Pink, Greta Garbo
Traits: Meticulous, practical, sensible
Right here, right now. Come over to Virgo’s groove. Virgo is a natural hat lover. Hats are the perfect toppers to finish any outfit and as we know, Virgo is a perfectionist. They are masters at their craft and expect their hats to be just as meticulous.

Sign: Libra (September 23 – October 22)
Celebs: Fran Drescher, Gwen Stefani, Rita Hayworth
Traits: Imaginative, idealistic, diplomatic
Libra loves the art world, and they thrive in their creativity. Libra also craves harmony and balance. Stars will align when they find hats that are wildly imaginative but pay attention to symmetry. Underneath it all, Libra is searching for a fascinator.

Sign: Scorpio (October 23 – November 21)
Celebs: Tracee Ellis Ross, Anne Hathaway, Grace Kelly
Traits: Determined, magnetic, obsessive
Scorpio is magnetic. They are elegant, but never boring. Scorpio loves to keep some mystery alive, and sunglasses are their go-to accessory. The opportunity here is with wide brim hats and model off-duty styles to help Scorpio maintain their privacy.

Sign: Sagittarius (November 22 – December 21)
Celebs: Janelle Monae, Sia, Zoe Kravitz, Miley Cyrus, Geraldine Fitzgerald
Traits: Intellectual, sarcastic, spontaneous
Some signs are tepid to millinery, but fortunately for us, Sagittarius is not. They love bold accessories and vibrant patterns. They are obsessed with hats. It makes sense since Sagittarius is good friends with Aries. Sagittarius is the most adventurous of the zodiac signs, and they seek out the funky, the abstract, and the up-and-coming.

Sign: Capricorn (December 22 – January 19)
Celebs: Dolly Parton, Kate Middleton, Diane Keaton, Marlene Dietrich
Traits: Disciplined, determined, persistent
Capricorn is drawn to glamour. They are ambitious but practical. If Capricorn finds a hat that suits them, they stick with it. They are a loyal customer but are difficult to find. For milliners in 2023, may the odds be ever in your favor.

Sign: Aquarius (January 20 – February 18)
Celebs: Oprah, Kerry Washington, Paris Hilton, Lana Turner
Traits: forward-thinking, innovative, independent
Aquarius is ruled by the futuristic Uranus, which makes them the preeminent trendsetter of the zodiac. Sorry Aries, you got competition. Aquarius gravitate towards statement pieces and unexpected pairings. They are drawn to hats but to catch their eye, create a style out of left field.

Sign: Pisces (February 19 – March 20)
Celebs: Elizabeth Taylor, Rihanna, Jean Harlow
Traits: Creative, intuitive, empathetic
Pisces is creative and nostalgic. Pisces often finds inspiration from the past and wants their style to express a feeling. They crave old Hollywood glamour and vintage-inspired hats. Got a unique vintage hat block? Get to blocking.

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